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our story

we know nothing makes life easier than having a happy baby

Welcome to dadamuma, where family values and affordability meet. Our journey began with a shared vision to create products that are not only safe and gentle for our own children, but also affordable for all families. When having our own children, we quickly realised how expensive simple products such as baby wipes and nappies could be, and felt parents shouldn't have to choose between quality and affordability. Driven by this belief, we researched, tested, and worked hard to develop products that parents can trust. Our baby wipes are soft, gentle, and free from harsh chemicals, while our nappies keep babies dry and comfortable. ​ Join our dadamuma family, where love and care for our children are at the heart of everything we do.

premium products, affordable prices

Our mission is simple: to provide premium baby products at prices every family can afford. At dadamuma, we believe that every child deserves the best care, and every parent deserves to find it easily and affordably. Our commitment to quality and care drives everything we do, ensuring that every product we create meets the highest standards of safety and effectiveness. Baby products should be accessible to all.

our commitment

we believe in creating a better, more sustainable world for our children

Our commitment to the environment is at the core of everything we do, and we are proud to take significant steps towards a greener future.​

Our wipes are a testament to our dedication to sustainability:​

- Plastic Free

Unlike many conventional wipes, our wipes are completely plastic-free, reducing environmental impact and ensuring a safer planet for future generations.​

- Biodegradable

Made from natural materials, our wipes are fully biodegradable, breaking down quickly and safely in the environment.​

- 100% Recyclable Packaging

Our wipes come in packaging that is made from 100% recyclable plastic, helping to reduce waste and promote recycling practices.

no premium price tag

created by parents, for parents

gentle on sensitive skin

dadmuma stars

Our dadamuma family wouldn't be complete without our little stars. They are our mini brand ambassadors who keep our brand shining bright. Click on the below link to meet our stars and to apply for your baby to join our stars.

meet the stars of dadamuma

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