Dadamuma was born from two little words. When Mia, our beautiful firstborn, said “Dada,” and her little brother, Austin, followed with “Muma,” the name wrote itself. A brand designed for children, created by children.

As parents, we wanted better for our babies - so we made it. Our first product: the world’s most gentle baby wipes, made from pure water, biodegradable bamboo, and thoughtfully designed to come out one at a time. No waste, no fuss, no nasties.

After the wipes became a parenting favourite, we expanded - launching the first XL pure water wipe, made with the same care, love, and sustainable values.

Today, dadamuma is growing. With an exciting new clothing range on the way, and our new Purity pet and home wipes, we’re building a brand that puts families, the planet, and quality first - always.