about us

From our family to yours, welcome to dadamuma.

Dadamuma was born from two little words. When Mia, our beautiful firstborn, said “Dada,” and her little brother, Austin, followed with “Muma,” the name wrote itself. A brand designed for children, created by children.

As parents, we wanted better for our babies — so we made it. Our first product: the world’s most gentle baby wipes, made from pure water, biodegradable bamboo, affordable and thoughtfully designed to come out one at a time. No waste, no fuss, no nasties.

After the wipes became a parenting favourite, we expanded — launching the first pure water washcloth, made with the same care, love, and sustainable values.

Today, dadamuma is growing. With beautiful silicone dining sets and an exciting new clothing range on the way, we’re building a brand that puts families, the planet, and quality first — always.

  • Allergy UK certified

    Perfect for delicate and sensitive skin, dadamuma wipes are dermatologically tested and trusted by experts. They provide a safe cleaning option without causing irritation, ideal for newborns, but also suitable for any ages.

  • Naomi House partner

    We are giving back to the community, supporting a local children and young adults’ hospice.

  • eco-conscious

    Our products have the highest eco credentials. This reflects our commitment to reducing environmental impact and promoting eco-friendly practices.

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premium products, affordable prices

Our mission is simple: to provide premium baby products at prices every family can afford. At dadamuma, we believe that every child deserves the best care, and every parent deserves to find it easily and affordably. Our commitment to quality and care drives everything we do, ensuring that every product we create meets the highest standards of safety and effectiveness. Baby products should be accessible to all.

our stars

Our dadamuma family wouldn't be complete without our little stars. They are our mini brand ambassadors who keep our brand shining bright. Click on the below link to meet our stars and to apply for your baby to join our stars.

meet the dadamuma stars